Google have the highest market share of something like 59% of the Internet, that figure is old now though and it has surly grown. Google was simply an idea, intellectual property, an intangible web page and has generated billions of dollars. The digital era is very interesting indeed. The only other website to overtake Google in terms of frequency of users recently has been Facebook, another multimillion-dollar idea.
There have been concerns about Google becoming to powerful and controlling asserting its own truth, like a biased history book. Some people are worried that the information Google decides to display when used will become subjective instead of objective. I believe Google will remain true to users as it is in their best interest to do so. Users will simply switch to one of the many competing search engines if Google became prejudiced.
The critical thinking of the user is vitally important. It is up to the user to react to what information is being found by the search engine. All Google has to do is remain as relevant to your search as possible and people will continue using Google. There is an unfathomable amount of information on the Internet and Google have done very well in becoming the most trusted and valued search engine in the world.
I believe their continued success is due to the ongoing innovation that is Google, it has become much more than a search engine, it has a whole host of services, which benefit the end user, services like Gmail, G-books-earth, there is even Google moon and mars!
The employees of Google get to bring their ideas to life if they have any cool new ideas. It is this sort of ingenuity that people latch onto and love. Google is successful for many reasons, but their core reason for even existing was and still is, to create a better Internet experience for its consumer.
