Mercedes Benz

Another blog entry, this time I chose a series of three ads. The ads are for Mercedes Benz. The ads are very visually stimulating. The copy is equally as interesting. Informative too. They clearly illustrate the distinctions between the left and the right side of the brain.

All the ads have a common theme of the Mercedes Benz designers using both their left and right sides of the brain to the fullest capacity. The first one shows Mercedes passion. The strong images depicting the emotion are sprawled all over the right side of the brain. Easily giving away what was on the creators mind at the time. The left side has a chessboard and some modern looking structures. Running with the idea of castles on the chessboard. Literal and lateral trains of thought are moving along the right (or left) side of the track.

The theme for the second ad in the series is music. It has instruments playing notes and a dancing stave. The copy of the ads stays the same; the strong ideas and distinctions have a balancing effect on the ad, as the visual is very artistic.

Paint, the theme for the third ad of the series is a good chose for part of the campaign. Besides the body paint of your car, again it plays on the creative us humans are capable of. Having a passion for music, a passion for paint. These series have a profound and deep meaning playing on human curiosity.

The right, creative side of the brain is always changing, imagining and creating. The left side sort of stays the same, following the lead of the right side. I feel as though Mercedes Benz cracked it with these ads. They are single-minded although double sided. The creators of these ads should be proud of themselves but only until the next ad of course.

“Imagination is more important than knowledge, for knowledge is limited to all we know and understand, while imagination embraces the entire world and all there will be to know and understand” –Einstein.